Marist University
May 2022
Bachelor of Arts - Communication
Concentration - Advertising
Minor - Fashion Merchandising
St. John's High School
May 2018
Business Competition Winner With SneakerX
Pioneer Award Winner - Varsity Soccer
Work History
Brand & Marketing Associate | Growth & Content Strategy
Build on a foundation of market research, site analysis, and realworld retail insights
At Strategic Retail Advisors, I focus on turning content into a business development tool. By refining our digital presence, I helped grow average engagement from 500 to over 4,500 views per post, expanding visibility to the right audience.
I’ve also worked to integrate AI into daily operations, building internal tools, exploring chatbot systems, and improving workflows across the team. My role blends brand, growth, and operational thinking to help the business communicate more effectively and scale smarter
Brand Growth
AI Systems
Business Development Impact
Grew engagement from 500- 4,500+ views per post
Introduced AI tools and chatbot systems to improve internal workflows
Turned content into a business development tool to strengthen market presence
January 2026 - PRESENT
Customer Relations Manager
At Planet Fitness, I focus on building genuine connections with members, creating an environment where people feel supported and motivated to pursue their fitness goals. I lead daily operations, support team development, and resolve challenges quickly — all while making the gym a welcoming place members look forward to.
December 2024 - November 2025
Member Experience
Built stronger relationships and improved customer satisfaction.
Team Leadership
Led daily operations and supported staff development.
Problem Solving
Resolved challenges quickly to improve client retention.
Founder & Head Coach
I created Boston Fit 450 after working at Planet Fitness and realizing I wanted to make a bigger impact on the people I saw every day. What started as simple conversations on the gym floor grew into training more than 15 clients in-person and online, supported by month-to-month custom plans. Boston Fit 450 is built to push people beyond the gym, helping them feel stronger, more confident, and in control of their health.
December 2024 - January 2026
Program Design & Coaching
Built stronger relationships and improved customer satisfaction.
Client & Community Growth
Led daily operations and supported staff development.
Lifestyle Transformation
Resolved challenges quickly to improve client retention.
The Authentic Thread
Founder
The Authentic Thread is my creative outlet and educational platform for exploring apparel and footwear. Through reviews, brand spotlights, and fabric breakdowns, I help people understand what they’re buying and why it matters. My goal is to make apparel more approachable, while building the foundation for my own future global brand.
December 2024 - January 2026
Apparel Education
Built stronger relationships and improved customer satisfaction.
Brand Storytelling
Led daily operations and supported staff development.
Creative Vision
Resolved challenges quickly to improve client retention.
Certifications
Nutrition Coaching
Certified Personal Trainer
Foundations of Digital Marketing and E-Commerce
Product Line Manager (Contract)
Men's + Women's Global Run/Train Apparel
At PUMA, I worked within the global apparel team supporting product line management across running and training categories. I gained exposure to the full product lifecycle, from line planning and sample reviews to cross-functional collaboration across design, merchandising, and development.
This experience gave me a foundational understanding of how products are brought to market at scale, balancing performance, cost, and brand positioning, and sparked my deeper interest in merchandising and product strategy.
May 2023 - November 2023
Product Lifecycle Exposure
Worked across planning, sampling, and development stages
Cross-Functional
Teamwork
Partnered with design, merchandising, and global teams
Product & Apparel
Strategy
Learned how performance, cost, and brand positioning align
Market Research Associate
At Strategic Retail Advisors, I began in a market research role, supporting site selection and tenant strategy through mapping, on-site photography, and real-world market analysis. This hands-on work gave me a deep understanding of how location, brand positioning, and consumer behavior intersect in commercial real estate.
May 2022 - May 2023
Market Research
& Field Analysis
Maps, site visits,
and real - world analysis
Site Selection &
Mapping
Supported site selection through mapping and location analysis
Market Insights &
Positioning
Analyzed market trends, tenant mix, and brand positioning
SOFT SKILLS
Adaptability
Strategic Thinking
Communication
Motivational Leadership
HARD SKILLS
Digital Marketing
Instagram, LinkedIn, YouTube, Content Creation
Data/Market Insights
Market Research, Trend Analysis, Competitive Strategy
Business Tools
Excel, PowerPoint, Project Management Software