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Welcome to                                                                                                    — my creative training ground. This is where my interests turn into projects. From sneaker resale and apparel research to fitness coaching and creative direction, each section reflects how I think through product, consumer behavior, brand positioning, and execution.

The Lab

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Everything I create starts with a problem I couldn’t ignore. These brands are how I solved them — through apparel, coaching, and culture.

SneakerX             Established in 2016

Sneaker Resale Startup 
9 Years in the Game
From Facebook groups to national buyers

SKU: 01748

Color: Bold Blue

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Community & Credibility

100 + Facebook Groups joined
Repeat buyers and collector relationships
Trusted by collectors and repeat buyers

SKU: 01748

Color: Forest Hustle

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Scale & Sales 

500+ Pairs Sold
Shipped across the U.S. and Canada

SKU: 01748

Color: Community Cove

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Where sneakers taught me business....  apparel taught technicality.

The Authentic Thread

Apparel Research | Product Reviews | Brand Analysis

Reviewed with Intention. 
Backed by Research.
Explained with Purpose.

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From understanding what people wear to understanding ho they move.

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Change the Way You Train.
Built on Structure, Fueled by Progress.

BostonFIT450

Personal Training | Client Support | Progress Systems

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BostonFit450 is a coaching platform built to help people create structure, consistency, and real progress in the gym.


In the first 7 months, I generated over $10,000 in revenue while helping clients lose a combined 500+ pounds through personalized training, accountability, and long-term habit building.

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PAST PROJECTS

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STOCKX TO MILAN

Global Retailing

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CANADA GOOSE

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MEN MATTER

Magazine Layout

Brand/Consumer Analysis

©2025 by Matthew Belsito

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