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Welcome to                                                                                                    — my creative training ground. This is where ideas turn into blueprints, side hustles turn into brands, and curiosity becomes execution.Everything here stems from a genuine passion to dive deeper, explore my interests, and bring ideas to life.

The Lab

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Everything I create starts with a problem I couldn’t ignore. These brands are how I solved them — through apparel, coaching, and culture.

SneakerX             Established in 2016

Sneaker Resale Startup 
9 Years in the Game
From Facebook groups to global shipments

SKU: 01748

Color: Bold Blue

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Community & Credibility

Member of 100+ Facebook groups

Trusted by collectors and repeat buyers

SKU: 01748

Color: Forest Hustle

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Scale & Sales 

500+ Pairs Sold
Shipped to U.S, Canada, U.K., and more

SKU: 01748

Color: Community Cove

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Where sneakers taught me business....  apparel taught technicality.

The Authentic Thread

Founder & Content Stratagist 

I built the wardrobe. Now I'm building the body.

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Change the Way You Train.
Built on Structure, Fueled by Progress.

BostonFIT450

Founder & Head Coach

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Created to help individuals build lasting change through sustainable training and nutrition. BostonFit450 combines personalized coaching, community-driven accountability, and data-backed progress tracking to help clients reach their highest potential — physically and mentally.

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PAST PROJECTS

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STOCKX TO MILAN

Global Retailing

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CANADA GOOSE

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MEN MATTER

Magazine Layout

Brand/Consumer Analysis

©2025 by Matthew Belsito

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